diff --git a/Rakefile b/Rakefile
index 02df13b..c7ad504 100644
--- a/Rakefile
+++ b/Rakefile
@@ -351,7 +351,7 @@ task :setup_github_pages, :repo do |t, args|
   mkdir deploy_dir
   cd "#{deploy_dir}" do
     system "git init"
-    system "echo 'My Octopress Page is coming soon …' > index.html"
+    system 'echo "My Octopress Page is coming soon …" > index.html'
     system "git add ."
     system "git commit -m \"Octopress init\""
     system "git branch -m gh-pages" unless branch == 'master'